All marketing creative is simply thinking one or two levels DEEPER into the problem, the solution and the feelings and emotions!
VISUAL
When making videos, it is important that every slide, every clip and every single word is used for purpose.
There should be no clips added without reason and thought, so think carefully about visuals and the clips being used.
Imagine your video is a sports team, every asset, text line, clip has a purpose and should be the best possible to make the best possible video
Visuals should create emotion where possible, stimulate feeling to help purchase behaviour.
When it comes to solving problems, show the problem and go one level deeper to make them feel themselves in that state
When showing solution, make the visual VIBE match the effect and feeling of the end state, the transformation
SCRIPT
Create a script that sells the product
Introduce the problem, show the product being used in a way that solves that problem, showcasing the benefits and the transformation
Our videos will mostly be guided by scripts
Not just VOICE OVER scripts, but also scripts to build and guide the video.
WHAT ARE WE SAYING
WHAT SHOTS ARE GOING TO BE IN THE VIDEO